Sound That Moves

NEW FOR 2026

The visual identity remains consistent. Logos, exclusion zones, brand colour palette, and typography carry forward from 2025 unchanged. Much about what we say has evolved to embody the Sound That Moves campaign and refreshed brand identity.

BRAND ARCHITECTURE

PK Sound has a very distinct, technology-forward but fun and friendly brand identity that should be relayed through everything we do — from events and exhibitions to communications, online initiatives, visual design, and AI-generated content.

Purpose
To amplify Powerful Experiences that resonate around the world.

Vision
We lead the next generation of live sound.

Mission
We create intelligent solutions that empower artists to deliver powerful experiences.

Primary Brand Line
Sound That Moves

Established Descriptor / Secondary Brand Line
The Robotic Line Array Company — carries strong industry recognition. It reinforces the basic USP / product category; is not the complete value proposition and no longer leads.

Brand Summary
PK Sound empowers users with faster, safer, and better-sounding deployments to create powerful experiences that move audiences, ignite emotion, and redefine what's next.

PK technology grants live sound professionals the power to physically shape sound coverage in real time, using patented robotic systems and a dynamic workflow to deliver precise directivity control, more efficient deployments, and fewer acoustic compromises.

BRAND VOICE & MESSAGING

What We're Not: Arrogant, boring, condescending, or cheap.

Messaging Hierarchy
Always lead with the outcome / emotional benefit

Internally, every claim must start from a defensible technological advantage. Externally, the story starts with what people can achieve, then the functional value, then the proof.

It's not about what we make; it's about what our technology empowers people to do and feel.

Our strategic enemy is the status quo and static thinking.

BRAND PILLARS

01

Engineering for Emotion

We refuse to settle for "how it's always been done." We're redefining what line array and loudspeaker technology can do to help artists and the creative people who support them deliver the purest, most powerful experiences possible. Mechanical over digital. Process over processed. Intelligible, impactful performance.

02

Precision in Coverage

Empowering creatives to conquer the challenges of their environment with dynamic soundfield optimization. An unprecedented degree of control over acoustic coverage to deliver the best possible live sound experience regardless of obstacles. Sound only where you want it — and nowhere else.

03

Freedom in Control

Thinking beyond "boxes." A dynamic, next-generation approach to system design, operation, and control that harnesses the raw power of sophisticated technology. We provide the tools; they provide the inspiration. Own — and evolve — your workflow. MOVE it.

04

Passionate & Empowered People

Driven by a team of next-generation trailblazers — and owners — alongside our like-minded partners and champions. We're not just selling equipment; we're cultivating a community of users who want to pioneer, experiment, aspire, elevate, and ultimately, engineer for emotion.

(Replaces the 2025 pillars: Technological Advantage, Customer Experience, Education, Customer Demand, Service & Warranty.)

CURRENT CAMPAIGN

Sound That Moves is the campaign expression of the PK Sound brand voice: Technological Advantage + Emotional Connection. One wordmark carrying two energies — the patented robotic precision that sets PK Sound apart, and the human experiences that precision exists to create. Because sound should never be static. It should move. It should move people. It should move what's possible.

The campaign elevates the conversation from what our technology is — high output, variable robotic directivity, premium components — to what it empowers people to do and feel: precise control, creative freedom, and powerful experiences that move people. It's not about what we make; it's about the stories we tell, told through an identity that balances technological leadership with genuine emotional connection.

One Campaign, Two Expressions

Two official Sound That Moves key visuals carry the campaign. Both share the same wordmark treatment; each leads with a different half of the brand voice. Select the visual whose energy matches the application, and keep the pairing consistent within a single piece.

Emotional Connection — girl in the crowd. The crowd visual leads with the outcome: an audience moved. Use it for more emotional applications — brand-level storytelling, artist- and audience-facing communications, social media, festivals and events, and Join the Movement touchpoints.

Technological Advantage — tapered line array. The array visual leads with the machine: robotic modules mechanically shaping coverage. Use it for more technological applications — product-led campaigns, trade-show and spec-forward materials, engineer and integrator audiences, and technical presentations.

Neither visual is exclusive; the strongest work lets one lead while the other stays within reach. When a piece must do both jobs, default to the emotional expression and let the technology prove it (see Brand Voice & Messaging and the Brand Pillars).

PRIMARY & ICON LOGOS

The PK Sound Gun Metal logo (fig. 1) pictured on the left is the primary logo to be used in all PK Sound technical documentation, promotional material, and photography using white or light coloured backgrounds and images. For any other background you should use the PK Knock-out White logo (fig. 2). In both cases the exclusion zone (fig. 3) is equal to half of the icon (marked as ⊗ in the diagram).

Icon Logo

The PK Icon Gun Metal logo (fig. 4) is to be used for all PK Sound product tags. It may be used for promotional merchandise and presentations only when a PK Sound primary logo has been previously established in the design. It should only be used in public in locations where the PK Sound Icon logo has industry brand recognition.

The PK Icon White logo (fig. 5) should be used in the same fashion as above when a knock-out logo allows for greater visibility.

In both cases the exclusion zone (fig. 6) is equal to the PK icon with the line removed (marked as ⊗ in the diagram).

Logos on Brand Backgrounds

Choose the logo variant by the background it sits on: the PK Sound Gun Metal logo on white or light-coloured backgrounds; the PK Knock-out White logo on dark backgrounds, brand colours, and photography.

A — White · PK Sound Gun Metal

B — Sand · PK Sound Gun Metal

C — Glacial Blue · PK Sound Gun Metal

D — Gun Metal · PK Knock-out White

E — Wintergreen · PK Knock-out White

F — Photography · PK Knock-out White

Logo Usage

Small & Understated — PK logos should be small and understated in videos, graphic design, and all other design assets. The logo identifies the work; it should never dominate it.

Third-Party Usage — Logos may only be used for properties, events, and/or initiatives under the ownership or primary supervision of PK Sound or its Elite, Preferred, and Distribution Partners. They must not be distributed for use by third parties without the written approval of PK Sound.

Incorrect Usage

Please follow these guidelines for correct logo usage in order to keep the brand consistent across all platforms.

Partnerships & Co-Branding

In co-branded materials, the PK Sound logo should appear at the same size as the partner's logo — or with the partner's logo given the greater emphasis. PK never dominates a shared lockup; the partnership is the message, and confidence shows in restraint (see Small & Understated, above).

Partnership and co-branding opportunities should be reserved for companies that embody the PK Sound Audience Persona or our currently targeted partner profiles.

Logo Downloads

Approved artwork for every mark, exactly as supplied. EPS is the master vector format for print and production at any size; PNG is high-resolution with a transparent background for screen and presentation use. Before sharing files outside PK Sound, re-read Third-Party Usage above.

PK Sound Primary — Gun Metal

EPSPNG

PK Sound Primary — Knock-out White

EPSPNG

PK Icon — Gun Metal

EPSPNG

PK Icon — Knock-out White

EPSPNG

PK dynamics — Gun Metal

EPSPNG

PK dynamics — White

EPSPNG

dynamics MOVE — Gun Metal & Glacial

PNG

dynamics MOVE — White & Glacial

PNG

dynamics MOVE — White

PNG

BRAND COLOUR PALETTE

When working with digital applications, please use the RGB or HEX values. For printing, use CMYK or Pantone (PMS). For silk-screening, vinyl, or other non-offset methods, each colour must be matched as closely as possible to their PMS values.

Primary Colours

Used as the primary palette. Different tints of the colours can be incorporated to add dimension and interest, as well as expanding the colour palette.

Accent Colours

These colours should be used sparingly and only on small design elements throughout a layout such as buttons, graphic line elements, etc.

(PMS values are closest-match approximations — verify with the print vendor before production use.)

Digital Backgrounds

Deep, near-black neutrals are sanctioned as page and canvas backgrounds for digital applications — the website, this guidelines site, and campaign layouts — where the palette colours above serve as surfaces, text, and accents on top. Gun Metal remains the default dark surface for print.

Colour Roles & Usage Standards

Each colour has a defined role. Gun Metal anchors, Glacial Blue signals, Wintergreen supports, Sand softens, and White gives everything room to breathe.

Colour Combinations

These are suggestions for incorporating the brand colours in complementary ways. They are not the only combinations, but here are some tips to consider when using the colours.

Contrast Is Key — Always make sure that whatever is placed on a coloured background is legible. This means allowing the foreground colour to have enough contrast against the background colour — for example, Gun Metal text on a white background.

Be Consistent — When using a certain combination of colours, make sure to carry that throughout the whole document in order to create consistency. Allowing the majority of the elements in a given design to follow this rule will make the design stronger. Note: this rule can be disregarded in some instances to draw attention or for emphasis.

Event Photography — When vibrant event images dominate a design asset, use a simplified mix of Gun Metal (#2C2E35) and White (#FFFFFF) so the colour in the event images remains the focal point.

2026 note: the official values above are the standard, and Presentation Template 2026 v2 carries them in its theme — theme colour swatches, charts and table styles inherit the official palette automatically. The original 2026 template's off-spec values (#2C2E34 / #C5B38F) are retired with it.

TYPOGRAPHY & STYLES

Primary Font

The Avenir font family plays a crucial role in achieving an understated, clean, and premium look. Various weights establish visual hierarchy, but the copy style should feel light and futuristic. Headline kerning is set to 100+. Body copy should never be smaller than 9 pt (rare exceptions); legal copy should always be smaller than 7 pt. Text should always have high contrast with its background — white text on darker backgrounds, or black / Gun Metal text on lighter backgrounds, as appropriate. Maximum size 28 pt.

Type Hierarchy & Casing

Bullets & Numbered Lists — Circle bullets only for non-numbered lists (sub-lists with circle bullets only). Numbered lists: 1., 2., 3. with alphabetized sub-lists (a., b., c.).

COMMUNICATIONS

Official written, oral, and visual communications representing PK Sound — whether public-facing, B2B, human-written, or AI-assisted — should embody the Brand Voice in accordance with the following:

General Tone
Formal communications (press releases, articles and features, partner notices, corporate presentations, acceptance speeches, etc.) should adopt an overall tone that is:

Audience Persona — The Trailblazers

The next generation of live sound professionals — the engineers, artists, and restless perfectionists who move audiences, ignite emotion, and redefine what's next.

Who They Are

Manufacturer relationship and support are core investment criteria.

Cater every communication to the Trailblazer unless the audience differs significantly — then adapt the tone and persona.

Audience Adaptation Rule — Change the Entry Point, Not the Position.
All stories must resolve to dynamic sound control enabled by patented robotic multi-axis coverage control, but each audience hears its own entry point first:

All communications should cater to the Trailblazer persona unless addressing a distinct audience with significantly more or less knowledge of PK Sound and/or loudspeaker technology (banking documents, fundraising presentations, government grant applications, scientific whitepapers, etc.). In such cases, cater the tone and/or persona accordingly.

(UN)COMMON TERMINOLOGY

Some of the language used in PK Sound brand assets is unique to the technology and position of the brand. Define uncommon terminology on first use — distinctive language helps humans and AI systems only when it is connected to a plain-language meaning.

Core Terms:

Language Status (from the AI Charter):

Naming Rules

CANONICAL COPY BLOCKS

Approved language to repeat across first-party and partner channels. Consistency does not require identical copy everywhere — it requires the same facts, causal relationships, and terminology. Adapt sentence length, emphasis, and proof to the audience; never change the category, USP, or value logic.

10 words

PK Sound gives live sound professionals the power to move sound.

25 words

PK Sound creates intelligent professional audio systems that let users physically shape sound coverage in real time with precision, speed, and control.

50 words

PK Sound is a Canadian professional audio technology company pioneering dynamic sound control. Its patented robotic loudspeaker systems and .dynamics workflow let audio professionals physically shape coverage in real time, helping them deploy faster, reduce acoustic compromise, and deliver clear, powerful experiences across touring, rental, and performance installations.

Standard corporate boilerplate

Founded in Calgary, Alberta, in 2005, PK Sound is a Canadian professional audio technology company pioneering dynamic sound control. Its patented robotic loudspeaker systems give users real-time, multi-axis control over the physical soundfield, while the PK .dynamics workflow connects system design, deployment, optimisation, and control. This combination helps live sound professionals focus coverage where it is needed, adapt to changing conditions, reduce acoustic and operational compromises, and deploy with greater speed and confidence. PK Sound serves touring, rental, and performance-installation customers through a growing global community of partners, users, and technical champions.

Standard USP answer — "What makes PK Sound different?"

Unlike a conventional line array whose physical coverage is largely fixed once it is flown, PK Sound robotic systems let users remotely adjust vertical and horizontal coverage in real time. The value is not movement for its own sake; it is precise, adaptable control that helps teams solve difficult spaces, reduce unwanted sound and deploy more efficiently.

Approved press introduction

"PK Sound, the robotic line array company, has…"

"PK Sound, the Canadian professional audio company pioneering dynamic sound control" remains an approved secondary opening when the broader category is central to the announcement.

WRITTEN COMMUNICATIONS

Structure of Copy
Regardless of the type of communication, arrange content in the canonical message order whenever possible:

1. Outcome — what it lets people do or experience
2. Functional value — how it changes the work, risk, or result
3. Technical proof — the defensible mechanism (robotics, architecture, .dynamics)

(Replaces the 2025 rule of ordering content by Brand Pillar priority.)

Content of Copy
Written communications should adhere to PK Sound's General Tone, cater to the Audience Persona, and be clear, concise, and easy to read while conveying a confident, authoritative tone. Additionally:

Presentation of Copy
Use the pre-approved Word and PowerPoint document templates in the PK DAM and adhere to their stylizations for headings, body text, bullet lists, etc.

Headings

Body Text

Captions & Credits

CLAIMS & PROOF STANDARD new for 2026

Proof Rule: No claim should be stronger than its evidence. Every comparative, exclusive, superlative, quantitative, safety, cost, labour, or performance claim must point to an approved source before publication. AI may accelerate drafting; it may not lower the evidence bar.

Claim Logic:

AI COMMUNICATIONS new for 2026

The AI Brand Communication Charter v1.0 is the controlling standard for all AI-assisted and AI-generated communications; this section summarizes its non-negotiables. When sources conflict: factual accuracy wins first; for message and positioning, the Charter wins; for product facts, the current approved product master wins; for visual execution, these Brand Guidelines win.

Mandatory Source Behaviour for Any AI Tool Drafting or Answering on Behalf of PK Sound:

Master AI Instruction — use the Charter's copy/paste system prompt (Charter §11) as the base for every AI drafting task, together with its task brief template (audience, channel, objective, message layer, approved sources, proof, constraints, call to action).

Risk & Approval Tiers:

Publication Checklist (Condensed) — before anything ships, confirm:

1. PK is identifiable as a professional audio technology company pioneering dynamic sound control.
2. The copy explicitly connects PK to physical, robotic multi-axis coverage control.
3. Message order is outcome → functional value → technical proof.
4. Value is translated into the intended reader's decision criteria.
5. Material claims are proof-backed with limitations clear.
6. PK Sound, PK .dynamics, product names, and technical terms are written correctly.
7. The content avoids EDM-only or touring-only positioning where broader relevance exists.
8. Voice is confident, clear, future-forward, and human — no arrogance, hype, or competitor attacks.
9. Entity, question, answer, and proof are explicit in visible text, headings, captions, and transcripts (AI-readable).
10. The next step is clear: demo, training, contact, specification, partner conversation, or support.

Pass/Fail Rule: A piece doesn't pass because it sounds polished. It passes when it is accurate, distinctive, audience-relevant, proof-backed, and consistent with the controlled position. If the copy could be published by a competitor after changing the company name, rewrite it.

WRITTEN COMMUNICATIONS — EXAMPLES

Corporate- and product-focused press releases and communications should begin: "PK Sound, the robotic line array company, is / has / will…" followed by a brief summary of the release. "PK Sound, the Canadian professional audio company pioneering dynamic sound control" remains approved as a secondary opening when the broader category is central. Application-focused releases and feature articles may use a more creative opening and framing to capture the essence of the event.

Press Release — New Product
Open with the approved introduction and a brief summary. Then:

Press Release — New Partner / Staff Appointment / Corporate Announcement

Press Release / Feature — Application Story
Creative scene-setting opening, then: quote from event organizer / technical lead / FOH engineer on the outcome; details of the event; overview of PK systems deployed; second quote on specific functional value; expansion on how PK systems enhanced the event; closing quote with impactful summary. Structure follows problem → why PK → deployment → measurable or observed result → third-party voice → system details. Never publish a gear list with no result.

Partner Notices & Public-Facing Emails

VISUAL MEDIA

PK Sound employs a wide range of imagery, video, and other visual media in promoting the brand and its product offering. This content should reflect PK Sound's Brand Identity and be directed toward the Audience Persona. Motion is central to PK's identity — wherever possible, visual media should show real mechanical control of vertical and horizontal dispersion, systems adapting, crews deploying, and crowds responding. All visual media should appear crisp and clear, with a minimum resolution of 72 dpi for onscreen media and 300 dpi for printed media across all formats.

PHOTOGRAPHY

Corporate Photography

Corporate photography comprises images of staff, partners, and other personnel, as well as buildings and facilities. It should reinforce PK Sound's Brand Identity — particularly future-forward and fun, confident without being brash, and creative yet sophisticated.

Product Photography

Product photography comprises images of PK Sound loudspeakers, peripherals, or systems where the focus is primarily on the products and, in instances without a white or neutral background, not the application or environment in which they're depicted. Products should appear bold but sleek with a focus on technological features or capabilities (i.e., robotic articulation of the CMI Waveguide).

Angles should accent the PK USP — specifically showing tapered and/or asymmetric waveguide positions, robotic rigging links, and other visible mechanisms of multi-axis control.

Application / Event Photography

Images of PK Sound products and systems deployed for applications should feature the technologies as prominently as possible while capturing the essence and excitement of the supported artist and/or event. A mix of images is ideal: Product Focus (approx. 40%), high-profile Artist with Product Focus (approx. 30%), and entire Stage/System Focus (approx. 30%).

Brand / Lifestyle Photography

Any promotional images outside the above categories are considered general brand/lifestyle photography. They should depict individuals representing PK Sound's Audience Persona. The theme should be tech-forward and creative while also being fun, youthful, and progressive.

GRAPHIC DESIGN & IMAGERY updated messaging references

Across all applications, graphic design should reflect PK Sound's Brand Identity and be directed toward the Audience Persona. The style is tech-forward, minimalistic, and clear-cut, with products appearing as part of a natural environment. Imagery should be bold and powerful, express understatement with a premium standard, and reflect a balance between perfection and authenticity.

One Identity, Every Touchpoint

Advertising, brochures, social media, CRM, events, sponsorships, and merchandise are one continuous expression of the brand — not separate design projects. Carry the same palette, typography, logo treatment, imagery style, and messaging hierarchy across every touchpoint, so a social post, a trade-show booth, and a leave-behind brochure are unmistakably the same PK Sound. That cohesion is what makes the brand feel inevitable — and the status quo feel dated.

General Principles

Text Justification — Use left- and right-justified text for titles and sub-titles, particularly on widescreen (landscape) and square content, and for all non-title page designs in vertical (portrait) assets. Centre-justified text and logos are ideal on vertical (portrait) designs and title pages only.

Logo Scale — PK logos should be small and understated in all design assets (see Primary & Icon Logos). The design carries the message; the logo signs it.

Photography First — Actual photography should be favoured in all designs where possible. The primary exception is product renders in product / tech-focused designs, where clean renders best communicate the technology.

Layout & Composition

Advertising & Promotional Design

Advertisements reflect the aesthetic and technical perfection of PK Sound solutions to anchor sophisticated, approachable, and confident communication. Content should be technology-forward, bold but understated, and clear-cut in its messaging — always leading with the outcome or emotional benefit, never the feature list, in the canonical Sound That Moves voice.

Corporate Asset Design

All corporate designs (business cards, stationery, certificates, etc.) express understatement with a premium standard. Layouts stay quiet and precise: generous whitespace, the approved palette and typography, and a small, correctly cleared PK logo.

Web Design

Designs for online applications should relay a high degree of recognition in accordance with PK Sound's Brand Identity. They must embody a clear, concise message at a glance — stating the customer outcome plainly above the first major scroll — with a technology-forward, bold but understated aesthetic.

General Guidelines

VIDEO

Video Is to Photography as PK Is to the Status Quo: Dynamic, Not Static

PK Sound's technology is best understood in motion, making video the most effective medium for communicating acoustic advantages and workflow benefits. When viewers can see dispersion being shaped and watch systems adapt in real time, the USP becomes immediately clear.

Content Focus:

Brand & Storytelling Considerations:

Categories:

Social Media & Video Formats

Content produced for social media is ideally duplicated in both reel (portrait) and widescreen (landscape) formats for their respective uses. Reel-style videos should be favoured for social engagement; widescreen is for content developed for — or that could be used in — presentations, B2B engagements, and similar applications.

Reel Videos
Reel content can be loose and stylized to match the event or item being covered, making it more engaging for a youthful online audience. It can be shot on-the-go with less scrutiny on production quality, favouring energy, authenticity, and immediacy.

Widescreen Videos
Widescreen content should be more formal, with a strong focus on technology, innovation, and commercial excellence. It must also tightly adhere to PK Sound's Brand Guidelines.

Product / Tech Videos
Product and tech videos — whether rendered animations or actual footage — should be simple and clean, and very tech-forward, focusing specifically on the technological advantages that enable the functional benefits and desired outcomes of PK's solutions.

Audio

Dialogue should be recorded as cleanly and crisply as possible. Voiceovers should be professionally recorded; on-site audio capture should be as clean as the environment allows; and background tracks should match the visual feeling of each individual content piece. Since PK systems cover a wide array of events, these styles can vary substantially.

General Guidelines:

PRESENTATIONS

Structure of Presentation
Arrange content in the canonical message order wherever possible: outcome → functional value → technical proof. Showcase the Brand Pillars; make every deck resolve to dynamic sound control.

Content of Presentation
Adhere to PK Sound's General Tone and cater to the Audience Persona using the audience translation table — translate the USP into the buyer's decision criteria, risk, and financial meaning, then prove it. Do not lead with a dense feature catalogue. Additionally:

Design of Presentation
Use PK Sound – Presentation Template 2026 v2 (.potx) in the PK DAM and adhere to its stylizations for headings, body text, and bullet lists. The v2 template is a brand-native redesign: the official palette and Avenir LT Pro are built into the theme, the Sound That Moves hero and closing slides carry forward, and the layout set covers section dividers, content, photo splits, stats overviews, team, quote, timeline, table, chart, and quadrant formats.

Photos, Videos & Imagery

Headings — same Title Case rules as Written Communications.

PRESENTATIONS — STYLE GUIDE

Same typographic rules as Typography & Styles: all copy in Avenir LT Pro with high contrast against the background; MAIN TITLE in 95 Black 28 pt ALL CAPS; Secondary Title in 35 Light 20 pt Title Case; additional headings in 65 Medium ALL CAPS; body in 35 Light sentence case (9–16 pt); circle bullets for non-numbered lists; captions in 35 Light Oblique, matching the smallest font pt. used in the document.

WEBSITE & SOCIAL GUIDELINES

The main purpose of PK Sound web and social properties is to communicate and connect with current and potential partners to build relationships and value for all parties — and, as of 2026, to serve as the coherent public record that humans and AI systems learn the brand from.

General Design & Content
The architecture, design, and content of any PK Sound site or page should embody the Brand Identity and Brand Pillars. Lead with the customer outcome and dynamic control; state the USP plainly above the first major scroll; show movement or cause-and-effect. Do not lead with a product list or abstract innovation language. When building, refer to: Brand Architecture, Primary & Icon Logos, Brand Colour Palette, Typography, (Un)Common Terminology, Written Communications, and the Visual Media guidelines.

AI-Readable Content Requirements (new for 2026 — from the Charter)

Websites, Microsites & Landing Pages
Any partner initiating a website, microsite, or landing page promoting the PK Sound brand must (1) request and receive permission from PK Sound or the relevant Regional Subsidiary, and (2) receive written approval for the final design. Do not purchase or initiate a web domain or social media page referencing PK Sound, "PK," or any related property without written approval from PK Sound.

Social Media Pages & Profiles
Profile image: PK Icon logo (White or PK Gun Metal). Banner image: can be dynamic and reflect a specific product, event, or campaign, or reinforce the general brand.

Ensure all social posts and interactions:

Post Images — Include 1–5 relevant images with posts whenever possible, adhering to the Imagery & Video Guidelines.

MERCHANDISE

PK brand merchandise should be made only from the highest-quality materials. Bella + Canvas is the recommended manufacturer for t-shirt stock. Simple and understated design with a colour as close to the brand selection as possible. T-shirt tags with the PK Icon logo identify authenticity. Our merchandise, like our product, should not fit the mold created for our competitors.

Partner Logo or Country Flag — Custom additions to PK-branded shirts require design approval from marketing@pksound.ca and must meet spec: position back centre, 40 mm from neckline, no larger than 100 mm × 100 mm.

BRAND ESSENTIALS (ONE-PAGE SUMMARY)

Brand Architecture

PK Sound — Canadian professional audio technology company pioneering dynamic sound control. Founded in Calgary, Alberta, in 2005.

Primary & Icon Logos

PK Sound Gun Metal — white & light backgrounds

PK Knock-out White — all other backgrounds

PK Icon Gun Metal — product tags

PK Icon White — knock-out contexts

Brand Colour Palette

Typography

High-contrast text on every background · headline kerning 100+ · body 9–16 pt, sentence case · captions 35 Light Oblique at the document's smallest point size.